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The Engine of Your CRM -- Company Culture

2019-07-29

Wukong CRM | The Ideal CRM for Your Success



Are you sinking your CRM investment? Customized a right CRM while brings a little change to your business? Stop blame your CRM. What it holds most true is that your company culture needs to change according to your CRM solutions. Company culture is the personally of a company, which plays an important role to its employees and their working values. Company culture is the image and value of a company that forms with the development of the company. With the application of CRM, some companies needs to add the management idea of CRM into their culture.


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The management philosophy of CRM is customer-centered. A company already has their CRM solutions if still keeps its product-centered idea, its operation contraries to its management, and this will surely pull down its productivity and conversion rate. Therefore, being customer-centered is a requirement to companies going to implement their CRM systems. And based on the internet as its framework, CRM enforces the interaction between customers and companies and facilitates companys transformation to e-commerce. Just like the statement of Gartner: CRM will be at the heart of digital initiatives in coming years. This is one technology area that will get funding because digital business is critical for companies to remain competitive.


 To better explain the power of CRM, take Wukong CRM as an example, CRM simplifies business process, automates work flow and improves efficiency. The whole process of payment collection is processing online. The business intelligence of CRM analyzes customer data accurately and  forms the intuitive reports for enhancing your business to the next level.  Wukong CRM generates the analyses of sales funnel, sales performance, customer profiles and ranking, etc.. Among these analyses, the customer profiles reflects the core of CRM, which analyzes customer features and their demands collected based on the data to help companies make target plans.


Company culture influences the designation and implementation of CRM system. The technology of CRM solution provider does really matter, the changes a company does to implement CRM is also important. There are some hurdles to implement a CRM system in companies. Employees may be dont understand and reluctant to change; company resources needs to be reallocated. Every change accompanies with troubles and pain, but after that, it produces a new organization with endless energy and enthusiasm.


Hundreds of companies encounter with stagnation and its time to change your former habits and inject the advanced technology for a better company. If your employees unclear about CRM, help them to understand the benefits and culture of CRM. If there are problems to implement CRM, make a plan and optimize the process of your implementation. If everything goes well, dont forget to reinforce your CRM culture in your company. Although company culture doesnt restrict your employees, it is the common value and belief of your team that has a great power to influence your company. Your company culture is the engine to successfully implement your CRM system.

 


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