Wukong CRM | The Ideal CRM for Your Success
Customer relationship management (CRM) and Enterprise Resource Planning (ERP) are systems developed for higher profitability and better operational efficiency of enterprises. These two systems have many similarities in some ways and many people cannot figure out their differences. To find out the better solution for your business, this article will reveal the differences of CRM and ERP.
Let’s introduce their definitions firstly.
CRM is a technology to help you manage all areas of your business in one platform. CRM system is customer-centered and provides better relationship between companies and customers. A professional CRM system helps you to to track customers and leads, manage and develop all your customers and opportunities, which not only enhances sales efficiency but also customer satisfaction.
ERP is a a financial and operations system for improving the efficiency of business processes. At its core, an ERP system is a database management system, creating and managing a database of business processes. Companies can use it to collect, store, manage, and interpret data.
Differences between CRM & ERP
Record and store every piece of information regarding customer interactions
Improve business efficiency and quality; reduce overheads and cut costs
Improve efficiency, increase deals more accuracy with customer data
Streamline and automate business operation
Focus on sales side of business
Focus on company side of business
Manage leads, customers, opportunities and contracts
Supply chain and distribution process Management
Track your customers automatically
Automate employee life cycle
Streamline sales processes
Reduce redundant tasks
Create reports automatically
Standardize critical business procedures
reports related to various fields of your business
Manage Human resources
Tag customers and tasks with different priority
Facilitate better project planning
Actually, CRM and ERP are tightly connect with each other. CRM enhances the productivity and efficiency by bringing better customer experience and accurately locating prospects. ERP helps companies to seamlessly integrate different departments and projects. ERP provides a large quantity of data for CRM database and the analysis report of CRM help ERP make wiser decisions. They improve enterprises’ profitability from different aspects. Companies that combine and give play to their strong points will succeed both the market and customers.