Wukong CRM | The Ideal CRM for Your Success
Before our topic, we should reach a consensus that the reason why we collect info is to provide better service and good products for customers. To better serve customers, locate and understand your customers’ needs is the very basic step in the whole process. If you are still confused about how to deal with customer data, this text will help you make it clear.
1. Why do you need to collect data?
Data is the new resource and an endless wealth in digital era. To precisely predict customers’ behaviors and make related marketing strategies, collecting various customer data is the most important and basic step. For example, if you have already knew customers’ favorable communication methods, likes and dislikes, your suggestions would be easy to be accepted by customers. A company with millions of customer data has been already superior to others in finding target customers.
2. What kind of data do you need to collect?
Customer data includes various aspects like their basic info, personal info and transaction history. Basic info includes their name, gender, family member, career and income. These info helps you to analyze their potential needs and affordable products. Personal info refers to their likes and dislikes, favorable products and consuming methods. These data provides your with their frequently consuming habits and tendency. Transaction history is their shopping history which includes their satisfaction degree towards deals, their deal amount and total points. You also need to pay attention to your communication records with customers which may includes some extra info.
3. What kind of transaction history do you need to collect?
“Transaction History” is not only their deals with your company. Of course, you don’t need to remember all transactions your customer had, but history related to your products and service should be collected. If they once complained your product or service, keep in mind and never make the same mistakes again.
4. How should you collect customer data?
Every time you interacting with your customers is the opportunity to collect their info, such as telephone call, activities, messages, call center, etc.. But we need to bear in mind that all customer info is their privacy and without their permission, we cannot share their info to others. Only salespeople protect customers’ info can win their trust.
5. How do you save and manage customer data?
Generally speaking, different types info is saved by different departments. For instance, customer info should be saved in after sale department. You can tag customer info as emergency, important, less important or else. And different reacting methods needs to be applied to customers with different tags. You can establish the standard of classifying customers. In addition, customer info can be divided by their ideal products like new products and maturing products.
6. How can you benefit from customer info?
The key to transfer your customer info into profit is to mine the value of customers and develop customer loyalty. With these info, you can locate the target customers and know their needs and wants. These info helps you to achieve more opportunities by making wiser and personalized strategies.
When your customers disclose their info to you next time, remember that they are telling you their needs and desirable service. Grasp your customers and turn them into loyalty customers or not, it’s all up to you.