Wukong CRM | The Ideal CRM for Your Success
There are three types CRM in the market that are Analytical CRM, Operational CRM and Collaborative CRM. In case you are not clear about them:
Operational CRM streamlines the business process, automatically integrates the customer touching business processes and seamlessly connects the interaction and operation between front end and back end.
Analytical CRM analyzes the customer data obtained from operational CRM to provide reliable and clear customer trends for following marketing. Many advanced analytical tools are used in this process.
Collaborative CRM forms various channels to communicate with customers. It collects and shares info between customers and companies. Its main functions are integration management and channel management.
The operational CRM is like the body and the analytical CRM is the brain of your company. There are some features of analytical CRM to further your business and maximize efficiency.
Functions of Analytical CRM:
1. Customer Behavior Analysis
Customer Behavior Analysis helps you to know the overall map of customers interaction with your company. Through analysis, it gives you an idea of customer behaviors, decision making methods and habits in certain markets, which provides targeted instruction for your business. In addition, you can also track the marketing process to know customers’ reflection to your market strategies. Analytical CRM helps you lock your customers accurately and quickly.
2. Customer Modeling
Customer Modeling equals to a prediction of customers’ value after analyzing customers’ current info like their history deals, needs and contracts. Every customer has their own point or priority which is decided by their enthusiasm, profit contribution, and lost possibility. This function offers company a statistics model to identify potential opportunities and improves profitability by noting the proper time to follow up customers.
Personalization establishes unique marketing strategies based on various consume modes of customers, which provides one to one marketing in a low price. For example, you can create personalized Email model to send sales messages to customers.
Analytical CRM offers the optimized content of your daily working, like contact how many target customers, the frequency of your contact with a customer, and the effect of your marketing methods. Optimization also improves your efficiency on the basis of customer’s priority and your preparation.
5. Interaction Management
Contacts with customers and the related history can be recorded in the interaction database and these events can be transferred into opportunities.
A professional CRM system connects the operational CRM and the back end database of analytical CRM, which is the collaboration CRM. Only an open system can combine all advantages of different CRM and achieve a all in one CRM system.