Wukong CRM | The Ideal CRM for Your Success
Customer relationship management (CRM) is customer oriented and aims at building better customer experience as well as improving work efficiency. People habitually pay their attention to CRM in marketing and finance industries. However, facing with the huge competition and obsolete traditional management methods in higher education, introducing CRM into universities is a good choice for both students and our education. Besides, as customers, students’ experience has direct influence on the reputation of universities. With the increasement of enrollment in university, a convenient and suitable CRM system is more and more important.
Education CRM is not the same system as Marketing CRM. Enterprises applying CRM aim to higher profitability while universities want to improve the experience of students and teachers. University using CRM needs to consider many factors, including the application process and the profits of all faculties. Both CRMs want to create more customers and sustainable customer loyalty. But customers in different industries have different role.
Enterprises divide their customers with different priority. Their customers need to pay them for service. But universities treat every students with the same manner and provide service without charge. The “customers” in Education CRM are students or teachers in school currently, which means their system is exclusive to other people. Students need to accept the regulations and management of their universities. But for enterprises, everyone can be seen as their poential customers. At the mean time, enterprises try their best to provide the best service for customers who can choose to allow the regulations stated by enterprises or choose not.
The purpose of Education CRM is different from CRM in enterprises.
For universities, info is like an ocean. To simplify the process of each department and conveniently hold important activities, a big view of all data need to be provided by CRM. For managers, if they want to transfer info between different departments, it’s easier for them to have a common database or share it through CRM system.
Students can choose their favorable courses, submit their exam registration and post their suggestions in the system without any interruption. No need to queue for a signature one by one. In addition, education CRM can automatically add new student questions and remind them of courses end date.
Different recruitment delivered by institutions can be arranged well to increase productivity and performance. Students also can find their favorable job through the analysis of CRM, which saves a lot of time to decide which recruitment they want to attend.
In fact, the higher education CRM has been applied in some universities. Students' college life changed a lot with its help. We believe CRM will be everything in the future.