新闻资讯 > What is CRM?

What is CRM?

2019-07-17

Wukong CRM | The Ideal CRM for Your Success

 

CRM Definition by Wukong.

Customer Relationship Management (CRM) is a approach to help you manage all areas of your business in one platform, especially to improve your relationship between current and potential customers. A professional CRM system helps you to track customers and leads, manage and develop all your customers and opportunities, which not only enhance customers satisfaction but also your business profitability.


Why businesses need CRM system?

As the largest software in the world’s application soft-wares, CRM is the indispensable technology for companies among all applications. With the growth of your company, how do you keep in contact with every leads and customers, grasp all changing opportunities and monitor your sales performance clearly while handling well all details in your company? A CRM system can perfectly deal with all problems in your business.

According to a survey launched by Garter in 2019, the global expense on CRM software has increased 15.6% and reached $48.2bn over 2018. These data demonstrates how important CRM means to the world’s market.

Entering into the 5G, the relationship between salespeople and customers has changed a lot. In the new era, almost everyone shares their moments and experience through videos or pictures on social medias. Therefore, the traditional method of sales is obsolete. Businesses need a new type to keep in contact with customers and bring them better and considerate experience. That’s why software as a service (SaaS) is so important in the digital era.


Who is CRM for?

A CRM system is devoted to customize the unique software for companies with specific needs. Whatever which industry your company in, financial, medical, education, IT, real-estate or non-profits, and no matter what your size is, a CRM can be designed on;ly for y. A CRM system drives success with powerful functionality in it, which helps you store lead and customer contact information, follow up sales opportunities, record sales processes, manage projects and generate reports. Besides, you can accomplish any procedures in your company easily and custom your own field in CRM system, such as, the approval of asking for leave, business trip and reimbursement etc..

For B2C companies, all sales performance of salespeople are clear at glance. Employees in the same company can participant the same deal and share their ideas easily. Compared with B2C, the customers of B2B are more complicated and diversified. Sometimes the company needs to allocate different departments to interact with customers’ departments. It’s more challenging to satisfy customers’ expectations. CRM system provides real time messages and activities with customers, which creates convenient communication platform for customers.


What does a CRM system do?

Office

v Remind and list all items in your work clearly at a platform. You can enjoy mobile office at any time, which greatly improves work efficiency.


Customer Management

v Identify and track leads easily and accurately. The CRM system generates all relevant information to facilitate salespeople’s management of all leads.

v Integrated management of customer information and follow-up records forms an external address book, which facilitates management and salespeople to track customers at any time.

v Customers not follow-up for a long time would be put into the Customer Pool where they can be picked up by other salespeople, optimizing allocation of customer resources.

v Update and observe every opportunity in real time to know company's overall sales.

v Receipts are related to accounts receivable. After audit, the collection progresses of the receivables update automatically. One AR can correspond with many receipts.


Business Intelligence

v Accurately count and analyze employees' customers to help you grasp every opportunity.

v Customize sales funnel to control sales rhythm, to analyze sales efficiency and predict sales performance.

v Accurately count and analyze monthly and annual paybacks in BI to improve conversion rate.

v Set performance targets for employees and departments to improve sales efficiency and make salespeople’s performance assessment more accurate.


Project Management

v Create and line your tasks for higher efficiency and better logic.

v Manage projects from various perspectives and classify project with different priority and tags.

v Analyze your projects accomplishment from many aspects to help you know your performance better.

v Archive closed projects to build your own database of projects and tasks.


System Settings

v System settings includes system configuration, staff and department management, workbench and customer management to help optimize your sales teams.

v Rights management and control ensure that data only recognizes specified views or operations and it is tightly coupled to the business.

v Customize approval flow according to your requirements.

v Add or edit custom fields of different modules to configure fields flexibly.


Benefits of using CRM.

 The benefits of using CRM are the ability to offer faster customer service, report generation, visibility for multiple users, and generating more leads.

Wukong software continuously promotes our service for better customers experience. Wukong CRM gives sales teams the clear layout of leads, customers, opportunities and reports in both APP and SaaS, which integrates the work up and offline.


Customer oriented idea for higher reputation: Customer experience is the new brand. With advanced CRM system you can provides your customers comprehensive and convenient services. 

Humanization design for your employees: We all know that in the technology world, high-tech is the essential factor to seize opportunities and make life more colorful. Wukong CRM builds a system according to our human habits by using cloud computing and advanced technology. The assignments of customers could be set and designed according to your habits. For example,  you can set reminders at any time to help you clearly know your sale’s map. Your office and customer managementsets are aet apart which enables you to deal with different work simple and efficient.

Sales better and smarter: With high-tech technology framework and excellent teams,  you can analyze your sales reports, pipelines, trends, completion ratio and changes of all aspects at a glance. Besides, you can know the communication history and  keep eyes on your leads for target marketing plans. For heads of departments, the sales performance of your sales team is visible in Business Intelligence. And the administrator can add other people in any process of the approval.

 

 

 

 


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